Eric provides his 4 Mindset Tips for a Successful Side-Hustle.
Tip 1: Do what you know. The best investors will tell you never to invest in something that you don't understand, well the same can be said for a successful side gig. Any business is comprised of 3 primary components, funding, knowledge, and hustle. While you might have the other two covered, you likely won't be successful unless you know what you're doing. Whether you already have a strong knowledge base established or you intend to acquire it, make sure you don't jump into a new endeavor completely unprepared. Even paying a mentor to get you on the right track could end up multiplying your success in the long run. Seek out experts in that business and absorb knowledge from them like a sponge. You will still learn lessons simply through the process, but an appropriate level of foundational education can save you a tremendous amount of time, money, and anguish. Be sure to never stop educating yourself though. If you're starting a sales business, attend a sales class or seminar. If you want to get in to real estate investing, look for a local mentor and listen to podcasts. Trying to learn the entire business A-Z while simultaneously putting all your capital in will be stressful, exhausting, and can lead to significant imposter syndrome. Build a strong knowledge framework, then start allocating funds and hustle. Tip 2: Know when to rest. Sure, there are plenty of people out there that will tell you to work your face off like Gary V. While he is a thoughtful leader and influencer, he does what works for him. We all must know when we need to rest. Crashing from exhaustion and starting over the next day will only go so far before you hit burn out. Always plan time in your day to rest. Your heart spends nearly 2/3 of its existence in a state of rest despite our thought that it is always beating and working. The actual muscle contraction is simply a short interrupt to its resting state. Take advice from your heart and get more rest. Carefully timed rest periods rejuvenate us. Mental fatigue often does not have a linear build-up, but rather a compounding exponential curve. The further you push to the point of exhaustion, the faster you will arrive there. So, remember to allocate rest time for yourself and to do mental recuperation. It's important to note that when we sleep our cerebrospinal fluid has increased flow which cleans our brain of waste protein toxins created through expended mental processing. Tip 3: Commit! Don't go into any endeavor trying to dip your toe in the water. This will often lead to failure. You must give it your full effort if you want to reach success. Don't take this as a contradiction to tip 2, you still need to rest appropriately, but if you don't fully commit to the plan then you can expect to get poor results. Dive into your side gig like it's going to be your main source of income and tell everybody you know what you're doing so that they hold you accountable. Telling others will force you to adhere to what you say. If you keep your plan a secret, then you will have an increased probability of aborting the plan since you don't have any external parties holding you to it. Now think about a time where you had to make a tough decision. Did it feel more stressful while weighing the options, or after you chose a course of action? Typically, the stress exists in the process and dissipates after the decision is made. So, quickly commit to your plan and then move on to the next step in your business. Tip 4: NEVER quit! How many people do you know that learn how to walk without falling? There isn't a person out there that can claim this. Trial and error are how we learn. Our mistakes teach us the way to do things the right way and/or improve our technique and strategy. Never forget that. You haven't failed until you quit. Let me say that again, you haven't failed until you quit. Any obstacles in between are refining your process. When taking on a side hustle, there will be times where you want to quit. If you aren't having success, examine the business. Are others successful in this business? If not, did you choose the wrong business and need to pivot? However, if others are successful, what are they doing differently? Modeling other's successful techniques is a time-honored and tested method. While it might not give you the edge to set yourself apart, it might bolster your current business enough to start exploring new approaches. Changing directions to enhance your business is not quitting. Giving up and throwing in the towel will not get you what you want. So, stick it out, weather the storm, and be ready to adapt to change. Adaptability sorts out our standing in all competitive areas of life. You can connect with Eric on LinkedIn at https://www.linkedin.com/in/eric-roberts-28b2b893/
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